Brand Guidelines & Usage
Sequoia Union High School District's Brand Guidelines & Usage has been developed to unify the visual identity of the district internally and externally. This guide is designed to assist in clearly and consistently communicating the SUHSD brand while maintaining its integrity.
Download Branding Guide
Brand Colors
Primary Green
Hex: 455933 RGB: 69, 89, 51 CMYK: 58, 46, 69, 65
White
Hex: FFFFFF RGB: 255, 255, 255 CMYK: 0, 0, 0, 0
Gold
Hex: FABC2A RGB: 250, 188, 42 CMYK: 0, 25, 83, 2
Sage
Hex: 919680 RGB: 145, 150, 128 CMYK: 3, 0, 15, 41
Charcoal
Hex: 403D39 RGB: 64, 61, 57 CMYK: 0, 5, 11, 75
Cool Gray
Hex: A2A0A2 RGB: 162, 160, 162 CMYK: 0, 1, 0, 36
District Typography
EB Garamond and Nunito Sans are approved fonts for all district publications and documents. Other fonts may be used only when needed. Do not alter logos or branded marks.
Nunito Sans Regular may be used on the web or in body copy as needed. EB Garamond Bold may be used in headlines or marketing as needed.
EB Garamond and Nunito Sans fonts are available for free download through Google Fonts:
EB Garamond Nunito Sans
District Logos
Official district logos are available in a variety of color formats and file types to accommodate a wide range of uses and printing considerations.
Please adhere to the following:
- Use each logo in its entirety
- Reproduce logos only from an original digital file
- Do not recreate or alter the logo in any way
Minimum Size Requirements
Primary logo: 1.25 in print / 150 px digital
Secondary logo: 0.75 in print / 90 px digital
If details become difficult to read, increase the size or use the secondary logo.
Incorrect Usage
Incorrect use of SUHSD logos compromises their integrity and effectiveness. Care should be taken to ensure correct and consistent use in all applications. Some common misuses are shown here. Although these examples do not represent every misuse, they do indicate areas to double-check. Other examples of misuse include tilting or cropping the approved marks.
To ensure correct reproduction, please use the approved artwork. If you need additional logos or have questions about usage, please reach out to communications@seq.org.
Do Not Rotate
Keep the seal upright.
Avoid Low Contrast
Use a high-contrast pairing.
Do Not Crowd
Keep proper spacing.
